Bloomington launches ‘Hatch Bloomington Loves Local’ to support small businesses

The City is looking to support up to five existing Bloomington businesses. 

The City of Bloomington announces Hatch Bloomington Loves Local, a special 2026 edition of its annual Hatch Bloomington business pitch competition during which entrepreneurs pitch their business ideas to a panel of judges to vie for the top prize for funding and support to open a brick-and-mortar retail business right here in Bloomington

This year, instead of providing an award for one new business concept, Hatch Bloomington Loves Local will provide financial assistance for up to five existing Bloomington businesses. The change reflects Bloomington’s commitment to supporting local businesses and jobs during a challenging period for many small-business owners. The financial assistance administered will total $100,000.

“We know small businesses are a vital part of Bloomington’s economy and community,” said Bloomington Mayor Tim Busse. “This year, we wanted Hatch Bloomington to focus on supporting the businesses that are already here, employing our residents and serving our neighborhoods. Hatch Bloomington Loves Local is one way we can invest directly in their continued success.”

The application portal will open on June 10. Eligible applicants must operate a brick-and-mortar business in Bloomington, have 50 or fewer full-time employees, and ensure their business is in compliance with local, state, and federal regulations.

A panel of local business leaders and community representatives will review applications and select 10 businesses to present to the competition’s judges. Judges will then select five recipient businesses to support improvements, stabilize operations or expand their businesses.

Applications will be evaluated based on demonstrated financial need and the applicant’s plan to use the award to strengthen their business. Positive consideration will be given to businesses that plan to use the funds to close critical capex gaps, expand operations in the City, and retain or expand staffing.

Hatch Bloomington is one of several initiatives aimed at supporting local businesses. The City of Bloomington recently launched a small-business assistance grant program offering one-time grants of up to $10,000 to assist eligible storefront businesses with mortgage or rent payments as they navigate recent economic disruptions.

For more information about eligibility requirements and application details, visit hatchbloomington.com.