Bloomington’s literary scene is getting a plot twist, thanks to BookMother, the 2025 Hatch Bloomington winner founded by resident Twila Dang. After two decades in the community, Dang realized the city had gone more than 30 years without an independent bookstore.
“BookMother brings that cultural life home,” she said.
For Twila, the idea grew from a lifetime of handing friends “the right book at the right moment.” She imagines BookMother as a cozy, inspiring space for grown readers. Hatch Bloomington helped her turn that vision into a clear business plan.
But Twila’s dream goes beyond the shelves. She sees BookMother as a cultural anchor, powered by partnerships with educators, artists and local businesses. BookMother is working toward opening in spring or summer 2026.
Thinking about launching your own idea? Hatch Bloomington 2026 applications open on February 17. Your story could be the next page-turner. Visit hatchbloomington.com for more.
