Bloomington earned five awards in the Minnesota Association of Government Communicators’ Northern Lights Awards contest this year, recognizing excellence in government communications.
The City’s annual report and Police and Public Works Open House promotional video each earned first place honors. Bloomington Today and the We Mean Business video series took second place and Bloomington Briefing received third place honors.
The Bloomington Police Department’s social media work earned national recognition, receiving a first-place Savvy Award from the City-County Communications & Marketing Association for its Valentine’s Day Instagram Reel. The Reel had more than 6.3 million views and reached more than 4.7 million accounts.
Officer Sam Davern, who starred in the video, said social media can do more than generate views.
“Effective communication does more than share information. It builds connections between the City and the people it serves,” Officer Davern said.
