Rosa Development

South Loop apartment developments planned

Two separate development projects are taking shape in the South Loop. The Rosa and American Square developments would create new residential housing, advancing goals of Bloomington’s South Loop District Plan. On both sites, large surface parking lots would be transformed into more than 500 new housing units. Preparation began years ago, and planning continues despite COVID-19.

In June, the Bloomington City Council approved the Rosa development on a 12-acre site, at 3700 American Boulevard East, where Park and Fly currently operates. During the first phase, a six-story, 183-unit apartment building will be constructed. Affordable units will make up 20% of the apartments, and the remainder will be market rate. Additional phases are planned for two residential buildings and a hotel, depending on market demand. 

Across the street from Rosa, a two-phased development called American Square is planned at 3701 American Boulevard East. The first phase would involve the construction of the Ardor, a six-story, 242-unit apartment building. All units would be market rate, and work could start this year. The second phase is tentatively planned for 2021, and would include the development of a five-story, 86-unit apartment building called the Quinn. All units would be affordable work force housing. 

For more information, visit or call 952-563-8920.