Illuminate South Loop
The City of Bloomington and Artistry in partnership with Northern Lights.mn are proud to announce Illuminate South Loop, a free, three-day art event that will take place at Bloomington Central Station Park in South Loop from February 1 – February 3, 2018. Illuminate South Loop will be a unique addition to the lineup of activities leading up to Super Bowl LII. This creative placemaking initiative focuses on leveraging the power of the arts, culture and creativity to engage the community.
Located just off the METRO Blue Line light rail at Bloomington Central Station, Illuminate South Loop will feature brilliantly illuminated, participatory art installations and performances produced by Minnesota and international artists.
This outdoor evening experience will also include bonfires, warm drinks, and regional fare from Chef Paul Lynch of Urbana Craeft Kitchen at the Hyatt Regency by Mall of America®, capturing the interest of locals and visitors alike.
Special thanks to McGough, Urbana Craeft Kitchen, Hyatt Regency by Mall of America®, and HealthPartners for their support.
Dogs are welcome in the park and outdoor areas, on leash please.
Monday, January 29 - Saturday, February 3, 5 p.m. – midnight
Illuminate South Loop Projections
- Coffee House Press and poets Valérie Déus, Heid Erdrich, Nimo Farah, Greg Hewett, Su Hwang, Michael Kleber-Diggs, Lara Mimosa Montes, Bao Phi, and Moheb Soliman, Words for Winter
- Daily tous les jours, Score!
- Marina Zurkow and Paul Paradiso, Flight
Thursday, February 1 - Saturday, February 3, 5 pm - 10 pm
Illuminate South Loop Event and Interactive Installations
- Eric William Carroll and Wil Natzel, Empty Space
- Daily Tous Les Jours, Score!
- Ben Moren, Watercourse
- Plus/And, Way Station Warming House
- Robin Schwartzman, Duck Duck What?
Performances for Thursday February 1 and Friday, February 2, 6 p.m. - 7 p.m.
- Curated by Pramila Vasudevan
- DANCEBUMS, Superfaux
- Emily Gastineau, The Claque
- Pedro Lander with Zoe Cinel, Masc4masc
Saturday, February 3
- Closing ceremony performances: Alyssa Baguss, Vitamin D: A Pep Rally for Spring, 4 - 6 p.m.
- Cheer Hour, 4 – 5 p.m.
- Join us for a late afternoon reception on the final day of Illuminate South Loop. Mingle with Illuminate artists and raise a glass to celebrate a park full of art and creativity. Enjoy food and drink by Chef Paul Lynch of Urbana Craeft Kitchen at the Hyatt Regency by Mall of America® in a cozy, heated tent amidst the festivities. Come for cheer hour and stay for the lights!
- Bloomington Mayor Gene Winstead's Speech, 5:40 p.m.
How to get there
Location: Bloomington Central Station Park, 8100 33rd Avenue South, Bloomington MN
Free parking at HealthPartners lot and ramp (8151 30th Ave S, Bloomington), Thursday and Friday after 5 p.m. and on Saturday. The closest handicap parking is in the visitor parking portion of the lot, next to the building.
Take the METRO Blue Line light rail, exit at Bloomington Central Station. Bloomington Central Park is directly off this stop, just to the north. Metro Transit bus route #54 has stops nearby. Plan your trip at metrotransit.org or call 612-373-3333 (TTY 651-291-0904).
Certified Metro Mobility customers may call to schedule a ride at 651-602-1111 (TTY 651-221-9886).
What to wear
Dress for the weather. Warm layers, coat, mittens, hat, and slip-proof footwear is recommended.
Where to eat
Urbana Craeft Kitchen at the Hyatt Regency by Mall of America® will be offering special regional dishes and a selection of warm drinks for sale in their warming tent and at the ice bar. These amenities are located on the north side of the Park, next to the Hyatt Regency.
On the menu: Lefse Chips and Fondue, Buffalo Bitterballen, Venison Chili, Eichten's Farm Cheese Curds, Spiced Apple Cider, fortified Hot Chocolate, Fulton Beer and much more.
Temporary outdoor bathroom facilities are located on the east side of the park. If you need access to accessible restrooms, nursing or pumping space, or a changing station, please connect with the Info Hub.
Saturday, February 3, 4-5 pm, Bloomington Central Station Park
Join us for a late afternoon reception on the final day of Illuminate South Loop. Mingle with Illuminate artists and raise a glass to celebrate a park full of art and creativity. Enjoy food and drink by Chef Paul Lynch of Urbana Craeft Kitchen at the Hyatt Regency by Mall of America® in a cozy, heated tent amidst the festivities. Come for cheer hour and stay for the lights!
- Tickets available on Eventbrite.
- All ticket proceeds benefit the artistic programming of Northern Lights.mn
Illuminate South Loop artists and projects
Alyssa Baguss, Vitamin D: A Pep Rally for Spring
An evening of pagan pageantry including cheerleaders chanting, drum corps rituals and a spirit raising grand finale. Saturday, February 3 from 4 – 6 p.m. only.
The program will include a warm up by Insphyre Performance, pep rally band performances by Minnesota Brass, Twin Cities Brass Band, Minnesota Vikings Skol Line and a spirit squad appearance by Kennedy High School Cheer Team to cheer you up. A grand finale will be led by the Richfield High School marching band.
Eric William Carroll and Wil Natzel, Empty Space
A multimedia installation that seeks to bridge the awe-inspiring scale of astronomical space and time with objects more familiar to humans. See video highlight here.
Coffee House Press, Words for Winter
Roadside poetry about winter, commissioned by poets Valérie Déus, Heid Erdrich, Nimo Farah, Greg Hewett, Su Hwang, Michael Kleber-Diggs, Lara Mimosa Montes, Bao Phi, and Moheb Soliman.
Daily tous les jours, Score!
A spontaneous, collaborative, open-ended, multiplayer, light-based game with a giant scoreboard. on the north facing facade of the HealthPartners corporate building.View a video summary and explanation of the project from Northern Lights.mn. View a project summary from Daily tous les jours here.
Ben Moren, Watercourse
A large-scale sculptural projection which transplants a endlessly looping summertime river scene into the frozen Minnesota winter.
Plus/And, Way Station Warming House
Gives visitors to the Minnesota winter a place to warm themselves, while enjoying the traditional tea and rich culture of the state’s Somali residents.
Pramila Vasudevan curates Pedro Lander, Emily Gastineau, and DaNCEBUMS
Three performances by extraordinary performers. Thursday, February 1, and Friday, February 2, at 6 p.m. only
Marina Zurkow and Paul Paradiso, Flight
A dynamic animation projected onto the west-facing facade of the Hyatt Regency by Mall of America. Explores the notion of “air” through both poetic and practical views.
- November 6, 2017 media release
Alejandra Pelinka, Director of Creative Placemaking
Illuminate South Loop volunteer shifts are a short two hours and include access to our private staff and volunteer warming house, snacks, and even transit passes! Volunteers who take on two or more shifts in a day will also receive a meal from the hospitality tent on us! Have a friend you want to volunteer with? Great! We can match your shifts so you can volunteer together.
Come help for a few hours and then stay to play. Sign up today!
Questions? Contact Volunteer Coordinator Kim Peterson at firstname.lastname@example.org.
About the Bloomington South Loop
South Loop is a rapidly developing neighborhood in Bloomington, which is adjacent to Minneapolis/St. Paul International Airport, and home to Mall of America, Bloomington Central Station and the Minnesota Valley National Wildlife Refuge. By 2020, on a typical day the South Loop will have 6,000 residents, 9,000 hotel guests, 35,000 employees and 115,000 Mall of America visitors.
Creative Placemaking in the South Loop is a project of the City of Bloomington and Artistry. The evolving field of Creative Placemaking works to build vibrant, distinctive, and sustainable communities through the arts. It engages the community, artists, and other stakeholders in building social fabric and local economics while making physical, place-based improvements, leveraging the distinctive character and creative and cultural resources of each place.
Artistry is an independent nonprofit that serves a regional audience of more than 94,000 people annually. In pursuit of artistic excellence, Artistry engages the region’s most talented artists in work that welcomes and develops audiences and opens hearts and minds.
Artistry’s vision is a diverse, distinctive, and progressive community widely recognized for making art and artists essential to a vibrant social fabric and civic life.
Northern Lights.mn is a collaborative, interactive media-oriented, arts organization from the Twin Cities for the world. We create platforms with and for artists, audiences, and partners to experiment with and experience innovative art in the public sphere, to vision new interactions between audience, artwork and place, and to explore expanded possibilities for civic engagement.
The City of Bloomington does not discriminate on the basis of disability in the admission or access to, or treatment or employment in, its services, programs, or activities. Upon request, accommodation will be provided to allow individuals with disabilities to participate in all City of Bloomington services, programs, and activities. Upon request, this information can be provided in Braille, large print, audio tape and/or electronic format.